About
I help to build, scale and grow high tech B2B companies.
To support that, I launch…
Articles by Nipul
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ABM @ Scale: The Challenge
ABM @ Scale: The Challenge
This is part 1 of a 2 part blog series. In this post, I explore the key reasons why marketers are challenged with…
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4 Ways Data Drives Sales and Marketing Alignment
4 Ways Data Drives Sales and Marketing Alignment
I had the pleasure of hosting Sangram Vajre, CMO and co-founder of Terminus and Peter Isaacson (CMO of Demandbase) in a…
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The Era of Account-Based Marketing at Scale
The Era of Account-Based Marketing at Scale
2016 is indeed the year of ABM. And with good reason: Sixty percent of those doing ABM for at least a year attribute…
Activity
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Pt.1 of the GTMfund AGM + Retreat Day: The AGM. This was GTMfund’s first Annual General Meeting (AGM)! We brought together 100+ GTM leaders…
Pt.1 of the GTMfund AGM + Retreat Day: The AGM. This was GTMfund’s first Annual General Meeting (AGM)! We brought together 100+ GTM leaders…
Liked by Nipul Chokshi
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Thrilled to be joining the Fasthub.ai team as part of their advisory board. I've always been a huge fan of integrations and Fasthub is building an…
Thrilled to be joining the Fasthub.ai team as part of their advisory board. I've always been a huge fan of integrations and Fasthub is building an…
Liked by Nipul Chokshi
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Copilots are cute. We all know AI agents are coming for your entire tech stack. And it's a $637B long-term software opportunity. Morgan Stanley…
Copilots are cute. We all know AI agents are coming for your entire tech stack. And it's a $637B long-term software opportunity. Morgan Stanley…
Liked by Nipul Chokshi
Experience
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Education
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Activities and Societies: Leading Edge Technology Conference & Expo, Co-Chair
Recipient of the Ford Management of Technology Scholarship (merit-based)
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Activities and Societies: National Honor Society
Licenses & Certifications
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Pragmatic Marketing - Effective Product Marketing
Pragmatic Marketing
Issued
Volunteer Experience
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Volunteer
Habitat for Humanity International
- Present 30 years
Economic Empowerment
Led application review committee
Projects
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Customer Conference Keynote Presentation for VMWare & VMWorld 2014
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Pitch deck for Startup seeking Series C funding
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DataSift 2.0 Launch
Launched 2.0 of the DataSift Platform with new machine learning capabilities for big/social data enrichment.
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DataSift Sales Playbook
Developed corporate pitch, elevator pitch, sales battlecards, product collateral, sales training content
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Habitat for Humanity Analytics App Development & Deployment
Designed and deployed an analytics app for the Habitat's BD function.
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Yammer Competitive Playbook
Worked across product/solutions marketing, product management and sales to develop battlecards and plays for winning against Yammer's competitors.
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Yammer Solutions & Benefits
Led a cross functional team of solutions/product marketers, product managers and designers to develop web and sales enablement content describing the business benefits of Yammer.
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Marketo Next Launch
Helped drive one of the largest product launches in company history. Worked with Product Management to developed product pitch and sales enablement content for new release.
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Yammer Pitch
Worked with the Executive, Product and Corporate Marketing teams to develop the standard Yammer sales pitch.
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Right90 Trust Analytics
Launched Right90 Trust Analytics- the industry's only analytics-driven solution for assessing accuracy and reliability of sales forecasts for demand planning purposes.
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Merced PowerCoach
Developed and launched Merced PowerCoach which helped the company establish a beach-head in the Airline and Logistics Verticals - gaining lighthouse customers like Delta Airlines and Fedex.
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Financial Services Startup
Developed pitch and sales training for major product release.
Organizations
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Revenue Collective
Exec Member
- Present
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How to build a brand in B2B: Old Way: - Appearing super slick and perfect is everything - “Sure we can do that” “Yeah we can do that too” - High…
How to build a brand in B2B: Old Way: - Appearing super slick and perfect is everything - “Sure we can do that” “Yeah we can do that too” - High…
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Discover how Fourth transformed KFC’s operations, delivering $4.4M in savings and a 21x return on investment. Streamline efficiency, cut costs, and…
Discover how Fourth transformed KFC’s operations, delivering $4.4M in savings and a 21x return on investment. Streamline efficiency, cut costs, and…
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Why does it feel impossible to land a VP of Marketing role right now? There are thousands of postings. It looks like companies are hiring. But most…
Why does it feel impossible to land a VP of Marketing role right now? There are thousands of postings. It looks like companies are hiring. But most…
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Quarter closed at -8%. The CRO stared at the final board numbers. Forecast variance had ballooned in the last 2 weeks. Nobody flagged it. No…
Quarter closed at -8%. The CRO stared at the final board numbers. Forecast variance had ballooned in the last 2 weeks. Nobody flagged it. No…
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I’ve been the first marketer at two companies now worth over $2 billion. If I did it again, here’s 9 things I’d do differently: 1️⃣ Start with brand…
I’ve been the first marketer at two companies now worth over $2 billion. If I did it again, here’s 9 things I’d do differently: 1️⃣ Start with brand…
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I’m excited to share that I’ve been promoted to SVP of Operations at Engine. Moving from RevOps into a broader operations role is a natural…
I’m excited to share that I’ve been promoted to SVP of Operations at Engine. Moving from RevOps into a broader operations role is a natural…
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Wanted to buy a product last week, Forced to talk to an SDR first. He sent me his Calendly … and never followed up when I didn’t pick a convenient…
Wanted to buy a product last week, Forced to talk to an SDR first. He sent me his Calendly … and never followed up when I didn’t pick a convenient…
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Reddit citations are up +400% in ChatGPT over the last 2 weeks, I pulled from our dataset of 630 mil citations to see what's going on: Could the…
Reddit citations are up +400% in ChatGPT over the last 2 weeks, I pulled from our dataset of 630 mil citations to see what's going on: Could the…
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We are all talking about AI, unfortunately, very few teams are actually changing the way they work. Because it's hard... I get it. It's one thing…
We are all talking about AI, unfortunately, very few teams are actually changing the way they work. Because it's hard... I get it. It's one thing…
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A guy on Reddit just shared insanely useful prompt. It is literally a $20K growth consultant inside ChatGPT: This prompt turns ChatGPT into a…
A guy on Reddit just shared insanely useful prompt. It is literally a $20K growth consultant inside ChatGPT: This prompt turns ChatGPT into a…
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A friend a long time ago said "never meet your idols - they will always disappoint you." Probably sage advice in general. But when the kind folks at…
A friend a long time ago said "never meet your idols - they will always disappoint you." Probably sage advice in general. But when the kind folks at…
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